I’ve been thinking a lot about Jamie—former owner of Salon Shear—and the bold step she took a few years back. Before the world turned...

So much of brand building is about seeing what’s already there—what’s quietly working, what’s being overlooked, and what wants to emerge. As a creative director, the most valuable tool I bring to the table isn’t just design or strategy—it’s observation.

One of the biggest misconceptions in branding is that it starts with a logo. But the truth is, great design is what comes after the deeper work—like understanding your values, clarifying your message, and getting honest about what sets you apart.

How Slowing Down, Curiosity, and Care Can Still Win We live in a world that moves fast—scrolls fast, reacts fast, pivots fast. As...